Back-to-Back Customer Satisfaction Awards for Isuzu UTE

03 June 2022

For the second-consecutive year in a row, Isuzu UTE Australia (IUA) has been awarded the ‘Car Manufacturer of the Year’ title, at the 2021 Roy Morgan Customer Satisfaction Awards, besting close to 50 Australian automotive brands to the top step and marking the third time IUA has won the prestigious award; winning it in 2018, 2020, and 2021.

Wayville Isuzu Ute

Congratulating IUA on its repeat category win, Roy Morgan’s CEO, Michele Levine said that, “Isuzu UTE has won its third Annual Roy Morgan Customer Satisfaction Award as the Car Manufacturer of the Year. For the first time Isuzu UTE has now completed back-to-back victories in the category after also winning the award in 2020 and before that in 2018.”

Revered as one of Australia’s largest independent research companies with over 75 years of experience in collecting objective and independent information from Australians, Roy Morgan’s customer survey research interviews over 60,000 consumers each year. That research data is then analysed on an ongoing monthly basis, and compiled in a report to recognise and report on each brand across each of the 37 categories.

Once tallied up, Roy Morgan’s research indicated that IUA charted as the top automotive brand in its segment across the first six months of 2021, finishing the year with an overall Customer Satisfaction rating of 96.1%, improving on its results from the previous year.

“The average customer satisfaction for Isuzu UTE in 2021 was an exceptional 96.1% for all customers, an improvement from 94.9% making it the second highest rated brand for the most satisfied customers of any of the 37 categories awarded.”

“The result shows that an enduring commitment to meeting and satisfying the needs of customers can pay off big-time,” reflected Ms Levine.

Not only does the high customer satisfaction survey result of 96.1% validate Isuzu UTE’s award-winning level of customer service, it also backs the brand’s earned reputation for reliability, with close to 35,000 satisfied customers choosing an Isuzu D-MAX or MU-X as their choice of vehicle in 2021.

Wayville Isuzu Ute

Isuzu UTE Australia’s Managing Director, Mr Hiroyasu Sato, presented with the ‘2021 Car Manufacturer of the Year’ Award, by Roy Morgan Research

“We are honoured to be recognised as Australia’s Car Manufacturer of the Year, by Roy Morgan,” said Isuzu UTE Australia’s Managing Director, Mr Hiroyasu Sato.”

“This back-to-back award is testament to the quality and consistency of service provided at each of our 155 Dealership sites across the country.”

“Our Isuzu UTE Dealers take a customer-centric approach during every interaction; so not only are we proud to be tracking in the right direction by improving in our annual customer satisfaction results, but we are thrilled to hear that we are living up to our current customers’ expectations.”

“And, to our future customers who are waiting for their vehicle order, we appreciate their patience as we work towards delivering vehicle orders as quickly as possible, and alongside our Dealers, we are doing everything possible to communicate the latest delivery timings by providing frequent vehicle order progress updates,” said Mr Sato.

Bidding for consumer favour in Australia’s hotly contested automotive industry of close to 50 marques, IUA currently charts as the eighth best-selling automotive brand in Australia. With Ute and SUV popularity at an all-time high and IUA recognised to have more satisfied customers than any other automotive brand, IUA expects that wave of satisfaction to continue as more customers turn to Isuzu for their next vehicle of choice.

For the full Roy Morgan report, visit

Isuzu UTE Awarded as Top Automotive Brand in Canstar Blue Customer Satisfaction Awards

26 May 2022

The Isuzu D-MAX UTE and MU-X SUV continue to impress, with one of Australia’s most-respected and recognised comparison websites, Canstar Blue, awarding Isuzu UTE Australia (IUA) the 2021 Canstar Blue Customer Satisfaction Award for New Cars.

Impressively, Isuzu UTE was the only Automotive brand in Australia to be awarded perfect scores across all seven Canstar Blue categories; Overall Customer Satisfaction, Reliability, Value for Money, Driving Experience, After Sales Service, Point of Sale Service, and Car Servicing.

Leading the 2021 Canstar Blue automotive accolades was Canstar Journalist, Dean Heckscher, who objectively reported on each of the automotive brand entries, and remarked that, “Isuzu was the one to beat in Canstar Blue’s latest overall new car ratings, scoring five stars in all categories, giving it the inside lane on competitors in a crowded Australian market.”

“Isuzu evidently ticks the boxes for those who are after a new car,” commented Mr Heckscher.

Not only did IUA score the full five stars across all categories, it was the first time in Canstar Blue’s 11-years of surveying that an Automotive brand has received a perfect score in the customer survey.

Tasked with maintaining the award-winning level of customer service throughout each of the 155 Dealership sites across Australia is IUA Deputy Managing Director of Service, Parts, and Aftersales, Mr. Takeshi (Ted) Yasui, who reflected on the accolade saying, “we have always put our customers first, and to be the first automotive brand to receive a perfect survey score is proof of that.”

“Over the last decade, IUA has built a reputation for customer satisfaction, reliability, and value for money, which is evident with the response from customers surveyed, and the fact that Isuzu UTE Australia has won the 2021 Canstar Blue Customer Satisfaction Award for New Cars.”

“Being singled out as the only automotive brand to score five stars for Reliability is a real testament to our designers and engineers who have invested over four million kilometres of durability testing in the development of the new-generation Isuzu D-MAX and MU-X.”

Wayville Isuzu Ute

As part of the 2021 Canstar Blue research, the survey concluded that over a quarter (26%) of all survey respondents said that they had modified or accessorised their new car.

“Amongst the lifestyle, towing, and touring customers, both the D-MAX and MU-X have proven to be the ideal blank canvas for accessory fitment and customisation, with customers able to customise their Isuzu to their specific tastes and requirements from a catalogue of 213 Genuine Accessories available for fitment,” said Mr Yasui.

Canstar Blue’s five star rating for the D-MAX and MU-X isn’t the only five star rating to be awarded to the new-generation Isuzu nameplates, with both vehicles revered as two of the safest vehicles on Australian roads; with their maximum five star safety ratings as awarded by ANCAP. Standardised across the entire range of D-MAX and MU-X, is Isuzu’s Intelligent Driver Assistance System (IDAS), which encapsulates the latest in advanced safety and driver assistance systems.

The Canstar Blue Customer Satisfaction award joins the collection of back-to-back annual Drive Car of the Year award wins for the D-MAX, and the recent OzRoamer Car of the Year award wins for both the D-MAX and MU-X.

For more information on the award-winning D-MAX, click here.

For more information on the award-winning MU-X, click here.

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